January 22, 2017

Education Education

Medicine Ways Conference Explores Identity, Media Representation

RIVERSIDE, Calif. (www.ucr.edu) – It’s become tradition on the University of California, Riverside campus, especially after 35 years. Native American Student Programs and the Native American Student Association at UCR, with the help of the Rupert Costo Endowed Chair, will host the annual Medicine Ways Conference, bringing in guests from across the country to speak at the event.

Native American Student Programs event is May 14, annual UCR Pow Wow begins May 27

This year’s conference is titled, “Indigenous Perspectives: Identity and Representation Through Media,” and will be held on Saturday, May 14 from 9 a.m. to 6 p.m. The event is free and open to the public but reservations are requested. RSVP to Joshua Gonzales, director of Native American Student Programs, at This email address is being protected from spambots. You need JavaScript enabled to view it.. Complimentary parking is available in Lot 1.

“The topic of this year’s conference is important and timely because often indigenous people are overlooked or portrayed incorrectly and often in a stereotypical manner,” explained Gonzales. “Media continues to play a major role in educating and showcasing talents from the Native American community. To have the Native voice and representation through media from and by Native artists, actors, film directors, writers, and others is crucial and provides many opportunities for our future generations.”

The Medicine Ways Conference is the first of two major events presented in May by Native American students at UCR. The second, the annual UCR Pow Wow, begins Friday, May 27, and continues through Saturday, May 28, at the UCR Sports Complex, 1000 W. Blaine St. The pow wow has also been a celebrated event at UCR for 35 years. It is an inter-tribal social gathering celebrating Native American culture and traditions through singing, drumming, and dancing. Traditional Native American dancers, drum groups, bird singers, and other artists will be present, and vendors will sell food, handmade Native American jewelry, arts and crafts, and other merchandise. Admission is free and open to the public. Parking is free in Lot 26.

“To have our conferences reach the 35-year milestone is simply amazing and it’s really such an honor. Each year, the students put their heart and soul into providing these wonderful events, and the conferences continue to grow and are well-attended by the campus and local community,” said Gonzales.

About UC Riverside: The University of California, Riverside (www.ucr.edu) is a doctoral research university, a living laboratory for groundbreaking exploration of issues critical to Inland Southern California, the state and communities around the world. Reflecting California’s diverse culture, UCR’s enrollment has exceeded 21,000 students. The campus opened a medical school in 2013 and has reached the heart of the Coachella Valley by way of the UCR Palm Desert Center. The campus has an annual statewide economic impact of more than $1 billion.